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Search Engine Positioning

 

 

 

 


Covenant Design's
Web Site Analysis Services

Leverage The Power of the Internet for Increased Profit

Let Covenant Designs analyze your web site for the
7 Pillars of Online Success
. These seven benchmarks are the key to determining the business effectiveness of your web site.

  1. Staying Power - Is your prospect attracted with immediate value such that they stay longer than the average 30 seconds?
  2. Design Quality - Does your site present an appropriate, professional image to best appeal to your ideal customer? Does it make them have the trust and confidence in you that makes them want to do business with you?
  3. Relevance - Does the visitor get what he wants quickly or is he bogged down in unnecessary fluff? Is everything on your site geared to accomplish your goals (marketing, brand awareness, promotion, sales, support, etc.)
  4. Ease of Navigation - Can they find what they want easily?
  5. Marketing Effectiveness - Does it sell your products and services? How many new customers does it bring in each month? What sales volume does it facilitate?
  6. Functionality - Is doing business through your site a painless or a frustrating experience?
  7. Search Engine Performance - Does your site return top 10 results? If not, why?

Successful companies have web sites oriented from their customers’ point of view. This involves asking questions like:

  • Are people coming to my site?
  • Does my web design meet by customers expectations?
  • How can I enhance the success rate of calls, sales, etc. from site?
  • Does the web site meet my business objectives?
  • Could my web site be better? Yes!

Covenant Designs offers several levels of Web Site Analysis services:

  • Basic Web Site Analysis
  • Search Engine Findability Analysis
  • Marketability or Competitive Analysis
  • Web Usability Analysis

Basic Web Site Analysis Package: $300.00
Our basic web site analysis consists of analyzing your HTML code, web graphic images, and copy writing text style. This covers:

    Layout Navigation
    • Text style Uniformity
    Graphics Legibility
    Downloading Targeting your audience

 

 

 


Search Engine Findability Web Site Analysis Package
An effective web site should be found on major search engines and directories. A great site without exposure dies on the vine. When you are having problems getting your sites found in the major search engines, there can be problems with your keyword selection, site architecture, and link popularity. The find-ability package includes an analysis of:

VISIBLE ELEMENTS: graphics, text, keywords, title tags, and links

INVISIBLE ELEMENTS:
• meta-tag keywords
• meta-tag description
• alternative text

BUSINESS SITE ARCHITECTURE : HTML, style sheets, and scripting

Value of Service = $100 per html page. (10-page site = $1,000.00)


Competitive Web Site Analysis Package
Covenant Designs competitive analysis involves your target audience(s) on the web and presenting recommendations to establish greater audience reach online. This includes:

  • Industry analysis and target market analysis 
  • Targeted keyword popularity
  • Competition (locally, regionally, or nationally)
    - their online presence and popularity
  • Associate sites (for link development)

Additional site report analysis—placement on search engines, indexing of site across major directories, keyword and keyword phrase placement across search engines and directories, average traffic, level of site, number of people visiting site in a specified time period, pinpoint where people are visiting site, most (and least) frequently visited pages on your site, and number of links to your site.


Web Usability Web Site Analysis Package
Testing the effectiveness of your site using real web surfers in real time with real queries of your choice, in a controlled and monitored human environment. This package includes:

Instruction and questionnaire form devised with client’s end goals in view, and applied to all test objects.

Overall assessments provided for each individual group in regards to their browsing experience on client’s web site – including ease of navigation, number of clicks to complete goals, level of understanding, and their impressions of the site before and after testing

Value of Service: $2,500 - $10,000
(Prices varies with number of subjects, scope of questionnaire, and study conditions)


> learn more: contact Covenant Designs

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