Dallas Studio 214.703.0360
Los Angeles Studio 310.595.0831
Covenant
Design's
Web Site Analysis Services Leverage The Power of the Internet for Increased Profit
Let
Covenant Designs analyze your web site for the
7 Pillars of Online Success. These seven benchmarks are the key
to determining the business effectiveness of your web site.
Staying
Power - Is your prospect attracted with immediate value
such that they stay longer than the average 30 seconds?
Design Quality
- Does your site present an appropriate, professional image to best
appeal to your ideal customer? Does it make them have the trust and
confidence in you that makes them want to do business with you?
Relevance
- Does the visitor get what he wants quickly or is he bogged down in
unnecessary fluff? Is everything on your site geared to accomplish your
goals (marketing, brand awareness, promotion, sales, support, etc.)
Ease
of Navigation - Can they find what they want easily?
Marketing Effectiveness
- Does it sell your products and services? How many new customers does
it bring in each month? What sales volume does it facilitate?
Functionality
- Is doing business through your site a painless or a frustrating experience?
Search Engine Performance
- Does your site return top 10 results? If not, why?
Successful
companies have web sites oriented from their customers’
point of view. This involves asking questions like:
Are
people coming to my site?
Does my web design meet by customers expectations?
How can I enhance the success rate of calls, sales, etc. from site?
Does the web site meet my business objectives?
Could my web site be better? Yes!
Covenant Designs
offers several levels of Web Site Analysis services:
Basic Web Site Analysis
Search Engine Findability Analysis
Marketability or Competitive Analysis
Web Usability Analysis
Basic
Web Site Analysis Package: $300.00 Our basic web site analysis consists of analyzing your
HTML code, web graphic images, and copy writing text style. This covers:
•
Layout
• Navigation
•
Text style
• Uniformity
• Graphics
• Legibility
• Downloading
•
Targeting your audience
Search
Engine Findability Web Site Analysis Package An effective web site should be found
on major search engines and directories. A great site without exposure
dies on the vine. When you are having problems getting your sites found
in the major search engines, there can be problems with your keyword selection,
site architecture, and link popularity. The find-ability package includes
an analysis of:
VISIBLE
ELEMENTS: graphics, text, keywords, title tags, and links
INVISIBLE
ELEMENTS:
• meta-tag keywords
• meta-tag description
• alternative text
BUSINESS
SITE ARCHITECTURE : HTML, style sheets, and scripting
Value of Service
= $100 per html page. (10-page site = $1,000.00)
Competitive
Web Site Analysis Package Covenant Designs competitive analysis involves your target
audience(s) on the web and presenting recommendations to establish greater
audience reach online. This includes:
Industry analysis and target market analysis
Targeted keyword popularity
Competition
(locally, regionally, or nationally)
- their online presence and popularity
Associate sites (for link development)
Additional site report
analysis—placement on search engines, indexing of site across major
directories, keyword and keyword phrase placement across search engines
and directories, average traffic, level of site, number of people visiting
site in a specified time period, pinpoint where people are visiting site,
most (and least) frequently visited pages on your site, and number of
links to your site.
Web
Usability Web Site Analysis Package Testing the effectiveness of your site using real web
surfers in real time with real queries of your choice, in a controlled
and monitored human environment. This package includes:
Instruction
and questionnaire form devised with client’s end goals in view,
and applied to all test objects.
Overall
assessments provided for each individual group in regards to their browsing
experience on client’s web site – including ease of navigation,
number of clicks to complete goals, level of understanding, and their
impressions of the site before and after testing
Value of Service:
$2,500 - $10,000
(Prices varies with number of subjects, scope of questionnaire, and study
conditions)