Is Your Web Site UNFRIENDLY in 2008?
Why Your Site May Be Killing Your Business

The Top 3 Mistakes That Make A Site Unfriendly

FLASH: A Flash-based web site will shut down your web site's rank. While Flash is a tool that delivers a slick presentation, with animation and sound. Your multimedia designer may like it, but the search engines hate it. While it may look cool, no search engine spiderbot can make any sense of this code and will run away – leaving your site lost in the shuffle.

Solution: Covenant Designs knows how to incorporate Flash elements as needed into a standards-compliants HTML site for best results.

FRAMES: If your site uses frames, you may have well drunk search engine poison. While it looks OK to the user, search engine spiderbots cannot see the meat of your information or read your verbiage because it is referenced somewhere else inside a frame.

Solution: re-build the site without frames.

DATABASE-DRIVEN: Programmers love to make sites driven by databases using ASP or PHP. While that site may work and may be efficient to maintain, the Search Engine Spiderbot cannot make sense of database code and will blacklist your site. Who cares if it works when no one finds your site to use it?

Solution: we have developed special technology to keep a database-driven site search engine friendly. Ask us how.

Sites whose content is not searchable HTML, but instead created on-the-fly by referencing web databases, get relegated to the dustbin unless you go out of your way to include the info and relevant description tags the spiderbots are looking for.

If you made any of these mistakes or others, you meant well, but chances are that you are missing your fair share of Internet rewards.

The Core Mistake Behind The 'Mistakes'
Many companies make the mistake of not having their web site created by a Web-Savvy Marketing Communications firm. Many unfriendly sites were done by a designer, or a programmer, or a geek friend, or even an ad agency.

The fact is, there are Four Vital Skill Sets that must be strategically integrated in order to produce real-world results in 2008. These are: Design, Google-compliant HTML code, Copy Writing and Web Marketing.

You see, a designer will make a pretty site. Ad agencies focus on solid verbiage and good photos. A programmer will make a functional site. And while each of these plays to their own strengths, your site will lack all four skill sets today's crowded marketplace requires for success. Only an Integrated Marketing Communications firms, such as Covenant Designs, with web-savvy personnel possess every ingredient for sweet success.

For details, see our full article on the Four Skill Sets For Web Success.

How Do Spiderbots See You?
Because your prospects are finding you via the main search engines, it is not in how you see your own site, it is in how search engine's Spiderbots see (and thereby rank) your site that counts.

While you already know your web address, most of your new prospects have NO idea who you are. So the only way that they can find you via Google or Yahoo. These search engines rank the order the present web sites by how much their Spiderbot likes your site.

It's not the graphic design that determine the ranking that the Spiderbots will give to your site, but the HTML code that will appeal to their cyber senses. Yes, of course your site must be designed to look appealing to your clientele that visit, but they must be able to find you first.

Like a termite-infested building, your site may appear OK on the surface, but be a virtual deathtrap to generating solid profits because of Spiderbot rejection.

How To Make It Better
Learn about how Covenant Designs does internet business for results. We will make your prospects and the Spiderbots both happy with your web site. In addition to our design solutions, we provide three services targeted to detect and correct hindrances to optimum web site Visibility and Profit:

Marketing Consulting: We advise you on how to determine the best strategy for attracting, growing and keeping your ideal clients. This covers several checkpoints including: web site stickiness, your image appeal your target demographic, conversion factors, touchpoints and more.

Web Site Analysis: We can analyse your site and present the road to best accomplish your goals. This spots mistakes and shows how you (or we) can correct them. From small improvements to web renovations, we can help. Learn more.

Search Engine Marketing: We can analyses your local or national marketplace for Web Site Visibility to your best prospects, finding exactly where they are and what they are searching for. Includes visitor projections and budget strategy. Learn more.

Call Covenant Designs at 214-703-0360 to upgrade your web site and release its blocked profits.

Related Links:

Covenant Designs' Search Engine Optimization Process

Effective Pay Per Click Campaigns for quick results.

Covenant Designs' Approach To Business Results

Marketing Communications Skillets for Success

How We Gear Your Business For Success

The Power Of Integrated Marketing

The Four Skillets for Web Design Success

> learn more: contact Covenant Designs - 214-703-0360.