Search Engine OPTIMIZATION
and
Search Engine POSITIONING

What's the difference?

Achieve High Rankings and Increase your Web Traffic and sales. A lot of people are talking about Search Engine Optimization (SEO). Search Engine Optimization is now one of the leading online marketing strategies due to the realization that the vast majority of consumers find Web sites through queries on the major search engines (Yahoo, Alta Vista, Lycos, MSN, etc.). 

Search engine positioning service companies are in demand.  Everyone wants to know how search engines work and how to position their Web sites on the first page of search results – in the top rankings – when a consumer makes a search relevant to their business.  As usual, there are right ways, and wrong ways.

3 Key Distinctions:

1. While Covenant Designs provides Search Engine Optimization (SEO), we go beyond SEO to proactively market your products and services via Search Engine Positioning (SEP). It is critical that you understand the role of SEO and SEP and the power they provide to give your business the visibility that it needs to thrive.
   
2. Second, other company's goals are to get your site into the top 10. This falls short of where the real gold is. Covenant Designs provides Search Engine Positioning to launch your site into the top 3 -- where 85% of the business transactions occur. Our higher level of performance has everything to do with your prosperity.
   
3. Third, Covenant Designs is not out to merely provide increased web site traffic -- we are here to maximize your profit. All traffic is not profitable traffic. Our SEP services are precisely targeted to connect you with your ideal client.

Here is the Difference:

Search Engine Optimization (SEO)	Search Engine Positioning (SEP)
Is a web development function built into your web site as it is being developed.	Is a marketing function that happens AFTER your site is built. It does not alter or touch your site's code in any way.
Gets our site higher than a non-optimized site.	Guarantees Top 3 placement.
Passively stays in place within your site's code until the search engines change their rules (about every 3 months)	You actively pay your way to the top where the profit is on a set monthly basis.
Is about designing, writing, and coding (in HTML) your entire web site so that there is a better chance that your web pages will appear somewhere higher in search engine queries for your selected keywords and key phrases.	Leaves chance to the dogs and rockets your site (as is) straight to where your prospects are looking for you.

Getting to the Top -- slowly climb or quickly fly:
Think of this like getting to the top of the mountain.

Search Engine Optimization give you better hiking boots, better rope -- better equipment and tools -- all to give your site a better chance of making it as high on the mountain as you can go. The tools, while helpful, do not guarantee anything.	Search Engine Positioning is like taking a helicopter ride straight to the top. Your site arrives fast and secure -- no waiting or merely hoping.

Covenant Designs is your web, marketing, and print business communications partner to promote the maximum amount of profit, not just the maximum number of transactions. Consider:

• What if, instead of spending my time looking for new customers, they simply found me? Then Search Engine Optimization and Search Engine Positioning are for you.
• Are the new business leads your business is most interested in the customers who are most interested in you? If so, then Search Engine Positioning can come to your aid.

> learn more: contact Covenant Designs