Search Engine Optimization
Through Effective Copy Writing
The Power of Optimized Content

Search Marketing is King. The right exposure for your web site in the search engines means everything in terms of your visibility and lead generation. The power of advertising is now firmly rooted in search engine visibility.

That's where search engine marketing comes in. (see our FAQ) Search Engine Marketing is done through active (Pay Per Click) methods and passive methods (SEO). To understand the difference, see our article on that topic here. The article below is about using your copy writing to support your SEO efforts.

Search Engine Marketing is only going to become more crucial as it will determine which businesses thrive and which whither away.

This article deals with the text aspect of the "Build and Submit" portion of a complete SOP campaign.

The first thing to understand is that great SEO copy is rarely effective just on it’s own. Since the competition is only getting more numerous, In order to achieve high search engine rankings, the graphics, the meta tags, and the underlying page construction all have to be search engine friendly.

With that said, let's get down to business. First you need to check out your compositors.Who is your competition? If you do not know, you may want to go online and do a search for your product or service. Who is on the first two pages? That is your target. Those are the companies that you want to compete with. Because right now, they are getting your customers. Take a look at their web site. Notice the copy. Analyze their business. Are they successful? What are they doing right? What are they doing wrong? Look for where they are weak. You’re going to meet the needs of their customers (that they are not fulfilling) so they become your customers.

Next, research your Keyword Phrases Do you know what keywords or keyword phrases your customers search for when they look for you? Are you sure? You might want to use Covenant Designs' analysis services. This $895 service will tell you something priceless - exactly what your key words should be and how much business you can expect your site to bring in, if it is fully optimized. For more details on this vital step, call us at 214-03-0360.

See what your competitors are using. You can do this by right clicking on their home page, selecting “View Source” and then checking their keyword meta tag.

Now comes the practical part. Now that you know which terms your most interested customers are using to find your products and services, you need to write good copy.

In essence, good web writing is to write about your product and services' benefits, not features. Don’t tell them how great your company is. They will discover that for themselves when you overwhelm them with your service and deliver the perfect product that meets their every need. Make the copy to the point and snappy. Make it sure it has impact, and asks the potential customer for their business.

Next, integrate your keyword phrases into your text. Think Home Page and Services page as the most important pages to use them on. Essentially, you want to them to make up 5% of the total words on the page. It’s not that hard actually. Just don’t use them all over the place like some stupid copywriters do – you could get de-listed from the search engines. Definitely use them in your headlines and sub headlines. That will get you extra points, so to speak.

Next, check your Links and build in links if necessary. Do you have any inbound links pointing to your site? If not, no amount of awesome copy is going to get your site high rankings. Links are very important. Go to linkpopularity.com and see what you have.

Also check your competitors. If they have more than you, you need to get some high quality links. You can either do that yourself or hire someone to do it for you. It can be time consuming and expensive. But you must do it. It makes you look important to the search engines. A good way to do it is to make sure you are listed on directories, including DMOZ and industry related sites. Go to incominglinks.com to see which ones you should be listed on. Then write articles and submit them to article submission sites. That could potentially give you hundreds of links for free.

Use Go Rank’s Analytical Tools -- www.gorank.com is a fantastic free resource for SEO. They have a Keyword Density Analyzer, Link Popularity Analyzer, Top 10 Keyword Analyzer, Research, News and lots of other great stuff.

Now comes the "submit" part. Submit your updates web site to the major search engines.

The next steps are to refine and repeat. Refine the copy as necessary, add new copy. Build free resources into your web site. This will make your customers and potential customers happy, and it will make you appear to be more important in the eyes of the search engines. Adding articles to your site is a great way to give your customers new, free content. Write about things that they would find interesting.

Now, measure your accomplishment. Get a software program that will provide you with some web metrics as it pertains to your site.

Conclusion:
One reason Covenant Designs is so effective at Search Engine Optimization is because we have the marketing understanding how people are getting to your site and focus on providing quality content that is geared towards the audience that is trying to find you. Be as specific as you can. You'll improve the quality and quantity of visitors you get from search engines.

We mentioned earlier that the text on your web site was one part of the content that's important for being found at search engines. But consider the connection between optimized content and your link popularity. By focusing on quality content, your web site becomes more likely to have someone naturally link to it without having to request it. You can learn more about leveraging link popularity for search engine positioning here.

> learn more: contact Covenant Designs