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Frequently Asked Questions (FAQ):

Search Engine Marketing
Search Engine Positioning
Search Engine Optimization

search engine optimization What is Search Engine Optimization?
Search engine optimization (SEO) is building your web site in a way that search engines like so they will rank you higher. Higher rankings mean more visibility and sales.

SEO does not guarantee top rankings like SEP (Search Engine Placement) does. Search Engine Optimization's purpose is to make your site most attractive to the particular key words that best describe your business' products and services.

What do your Search Engine Optimization services include?
Covenant Designs provides the 3 key elements that makes search engine optimization a success:

  1. HTML Cleanliness: We make your site friendly to the search engines. We weave the most popular key words into your text and make sure all graphics are tagged for maximum search engine appeal.
  2. Link Popularity: All major search engines measure popularity, that is, how many other web sites are linking to your site. The more links, the higher your position. We give you reports as to exactly who has links to your site.
  3. Submission: When text and graphics are optimized, we submit your site to internet directories and search engines.

Search Engine Optimization Success

What is the difference between search engine optimization and search engine positioning?
See our article dedicated to this subject here.

How much does search engine marketing cost?
That depends. Are you marketing locally to get foot traffic in your storefront? Are you marketing nationally to get e-commerce? We tailor the size and scope to best accomplish your goals. We can also work with your budget to give you the best value for your internet marketing dollar.

Which search engines do you submit to?
We submit to the top search engines that represent the majority of the internet users.

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214-703-0360