What
is Search Engine Optimization?
Search engine optimization (SEO) is building your web site in a way that
search engines like so they will rank you higher. Higher rankings mean
more visibility and sales.
SEO does
not guarantee top rankings like SEP (Search Engine Placement) does. Search
Engine Optimization's purpose is to make your site most attractive to
the particular key words that best describe your business' products and
services.
What
do your Search Engine Optimization services include?
Covenant Designs provides the 3 key elements that makes search engine
optimization a success:
HTML
Cleanliness: We make your site friendly to the search
engines. We weave the most popular key words into your text and make
sure all graphics are tagged for maximum search engine appeal.
Link
Popularity: All major search engines measure popularity,
that is, how many other web sites are linking to your site. The more
links, the higher your position. We give you reports as to exactly who
has links to your site.
Submission:
When text and graphics are optimized, we submit your site to internet
directories and search engines.
What
is the difference between search engine optimization and search
engine positioning?
See our article dedicated to this subject here.
How
much does search engine marketing cost?
That depends. Are you marketing locally to get foot traffic in your storefront?
Are you marketing nationally to get e-commerce? We tailor the size and
scope to best accomplish your goals. We can also work with your budget
to give you the best value for your internet marketing dollar.
Which search engines do you submit to?
We submit to the top search engines that represent the majority of the
internet users.