Dallas Studio 214.703.0360
Los Angeles Studio 310.595.0831
Covenant Design's Guide To:
Search Engine Marketing Leverage The Power of the Internet for Increased Profit
Search
Engine Marketing employs many skill sets to put your web site in front
of its best prospects. A full search engine marketing campaign will allow
you to:
Develop
an on-going relationship with your prospect
Test your marketing message
Make
changes to your campaign almost instantaneously
Determine
the actions of visitors to your site
Determine
the financial value of a visitor to your site based on their actions
If you
want your web site to generate profit for your company, consider this:
What
if, instead of spending my time looking for new customers, they simply
found me? Then Search Engine Optimization and Search
Engine Positioning are for you.
The
new business leads your business is most interested in are the customers
who are most interested in you? If so, then Search
Engine Positioning can come to your aid.
Selling
is easiest when customers are already Interested in buying.
Again, Search Engine Positioning is the key to
connecting with those most interested in buying.
Our custom search engine marketing bidding strategies bring in optimum profits becuase we ensure that:
Overspending on your targeted site traffic is eliminated.
You only spend in the way that brings in the maximum amount of targeted traffic.
Get a higher return on investment, because your marketing budget is applied wisely.
Frequently
Asked Questions These are the most common questions our clients and prospects
ask us about Search Engine Marketing. If your questions are not addressed
from the list below, be sure to contact us and we will be happy to discuss
this in more detail:
Why
advertise at the Search Engine web sites?
Isn't
submitting to Search Engine Web sites free?
What
is a search engine Pay-Per-Click marketing program?
How
can you get burned by a Pay-Per-Click provider?
What
is link popularity?
Why
advertise at the Search Engine web sites?
Studies have proven that people searching for products and services will
utilize a search engine as part of the buying process as one of the most
common experiences. The real proof is in your own experiences and the
fact that search engine web sites are the most visited sites.
For example, 9 search
web sites are in the top 20 most popular sites. Ignoring advertising at
these important sites to increase market mind share is an opportunity
lost. You have a range of budget options from costly banner advertising
to special ranking in search results. (see: "Search
Engine Positioning")
Isn't
submitting to Search Engine Web sites free? Like any marketing tool, there is a cost associated with
it's use. Although many search engine web sites will allow free submission,
it could take several months before your site is indexed (crawled) by
their automated programs (spider, robot, crawler). Even after your site
has been indexed don't expect it to achieve a positive ranking position.
Plan your site navigation, write keyword rich copy in static pages and
solicit quality links to your site. Good web content is the foundation
of high ranking. Increasing your partner program links and other relevant
content or directory listings to develop link popularity will improve
your ranking.
What
is a search engine Pay Per Click marketing program? Pay Per Click programs are probably the quickest way to
the top and the best ROI online! Pay Per Click allows you to bid for whatever
sponsored listing position you want within the PPC providers search engine
partners. It pays to be in the top 3 search engine results because 85%
of people searching will click on one of those first three web sites.
We call the top 3 search engine results "the Golden Three" because
those top three make 85% of the gold. You can bid for the position you
want for a specific keyword phrase. Your Title and Listing Description
must be extremely relevant to the landing page URL. This is how they maintain
the integrity of the listings. Ask us about our search
engine positioning services.
What
is Link Popularity?
Search engine robots or crawlers have the ability to calculate how many
sites link to your site. Some of them consider the keywords on the site
that link to you in order to match relevancy. In other words, if your
site is about “travel in Italy”, sites linking to you that
also have text about “travel in Italy” would be considered
relevant while an auto parts store linking to your site would not. The
popularity of the sites linking to yours is also considered. Therefore,
you would not want to solicit links from sites merely for the sake of
adding a link. In fact, this could have a negative ranking affect. This
part of the algorithm seems logical: if many other sites think your site
is worth linking to, then your site must be worth consideration. It’s
a popularity contest.
To improve your link popularity, use reciprocal links with another web
site that would interest your viewers and make sure to get your primary
keywords into the link text. For details on link popularity click
here.
Conclusion Business success today requires an effective marketing
integrated with an effective web site. Your web site must be strategically
designed to be clear, professional, and look good. Call
us for web design services. Not only that, your site has to be found
by customers in order to do any good. This is where your Search Engine
Optimization and Search Engine Positioning services
come into play. Lastly, you need to accurately track your marketing results
to fine tune them for maximum profitability. That is where our conversion
statistics services can assist.
214-703-0360 