Search Engine Visibility
The Importance of Page Rank

If you have a brick and mortar storefront, you already know the importance of high traffic volume to your business' success. Prospects have to be aware of you. Well, your web site's location is even more important.

Your site's Search Engine Ranking -- also called Search Engine Placement and/or Search Engine Positioning -- drives traffic, conversion and revenue opportunities. More prospects visiting your site means more sales, more profits and more results. Search Engine Ranking is a vital ingredient in your Internet Marketing.

Internet searchers rarely go beyond the first page of results when looking for an answer to their request for information. In fact, 85% of prospects choose one of the Top Three Web Pages thst show up in the search. That means if your page rank is not in the top three, you are missing the lion's share of attention - regardless of how fancy your site is.

A great web site that is not visible in the search engines will quickly starve. Before most prospects will go to the 2nd page of a search engine's search results, the searchr will either change their keyword phrase, make it plural or singular, or change search engines to find the information they are seeking rather than dig deeper into the search engine results pages [SERPS]. Over 91% of searchers never go beyond the first page of results (the Top Ten).

Search Engine Ranking: Page-One Results

The above graph shows the importance of page rank showing high traffic results re click-through-rates on natural results.

Which search result position gets the most clicks?

The above chart reflects the average percentage of people who view the page one results and click on the top ten positions. Search engine page ranking is important; however, the position on the page is also critical to driving the highest amount of traffic to a website. In this case, being #1 on the search engine page results is best by far with a whopping 47.16% of the users clicking on the first result. That means that the first position of search results gets almost half of the traffic.

Conclusion

Optimizing pages within a website is critical to obtaining the highest traffic performance and revenue producing opportunities. You need a professional company to make and keep you competitive in an increasingly more crowded online markeetplace. Call Covenant Designs to get the page rank that gets results.

> learn more: contact Covenant Designs