tMaximizing Pay Per Click
Optimum Results from Targeted Web Site Visibility

Covenant Designs provides enterprise-class improvements to company's existing Pay-Per-Click Campaigns. Our specialized knowledge and up-to-date techniques get the "most click for your buck."

We increase the return on your online ad spend in four core ways: • Better Keyword Technology • Ad Writing for Better Clicks • Wiser Bidding/Positioning • Marketing-Savvy Tracking

Widen Your Net With Better Keyword Technology: 97% of all Pay-Per-Click campaigns use only a fraction of the number of keywords they could. Paying for visibility with only the most obvious serach terms puts you at a disadvantage because:

• Most of your budget is exhausted competing on the costliest terms -- the ones your competitors are already trying to monopolize. Make an end run around your compatition with a smarter net that catches more fish for less ad spend.
  
• The obvious terms are too general to target your ideal customer. More specific terms results in less 'tire kickers' and more serious buyers.
  

Think of keywords like a fishing net; the more keywords that are actually relevant to potential customers' searches, the more liklihood that they find you. Moreover, being #1 on less popular but still viable terms means you pay LESS per customer (boosting your ROI). Our keyword technology allows us to find hundreds of "fringe" key words -- each of which will give you a few extra customers per month. Watch it add up!

Better Ad Writing: 72% of Pay-Per-Click ads could be written better to increase responses from the best prospects. There are two parts to this:

• Writing the Ad to attract clicks, no matter where it is on the page. Our solid background in ad copy and eye scanning patterns means we know how to stimulate attention through a unique method of combining of intrigue and relevancy.
  
• Writing the Ad to attract only certain kinds of clicks. We take it a step further to write your Pay-Per-Click ads in such a way as to: discourace cheapskates and focus the responses to customers wanting to act immediatly. Less budget is wasted on the rabble by knowing your market and focusing on the profit zones.

Wiser Bidding/Positioning: Different bidding strategies serve businesses diferently. When should you be #1? What time of day and what time of the week are your best sales occuring?

We base your bids on the goals you have set for metrics such as conversion rate, return on ad spend (ROAS) and return on investment (ROI). Our human monitoring system for bids and positioning provieds the reight lead at the right price.

Becuase we learn your market we know when and where to place your visibility. Certain times and places get the best results. We put you at #1 in these key moments when the value is at is peak in daily/weekly/monthly marketing buying cycles and then pull you back to #3 when the clickers are just making your wheels spin. The result -- a fine-tuned campaign for, not masses of traffic that is effort without results, but rather optimum profitability.

Let us put a smile on your face by knowing where to place you within your market -- call it right time, right place.

Savvy Campaign Tracking: How do you know which terms are performing? Where are the areas to micro-manage and where are the areas to let build over the long haul? Like a stock market day-trader, your PPC campaign needs savvy tracking for best results.

The conclusion? When there is a lot of potential profit on the line, chose a firm that can meaningfully track your results in a way that continuously improves your bottom line.

Receive more profit through your web site by calling a search engine marketing specialist today at 214-703-0360.

> learn more: contact Covenant Designs