Covenant Designs' Guide To
Design your Web Site to
Generate more Leads
The Power of Professional Design and Marketing
to Increased Sales

Companies selling complex products to sophisticated buyers often find it difficult to align marketing efforts with their sales process. Our experienced Internet Marketing Consultants help clients design and implement a well-integrated marketing and sales process that is aligned with buyers’ expectations. We help you meet one of your biggest challenges: enable the marketing team to be a real asset to sales.

Today's buyers have increased expectations about the information they expect to be available to them. People tend to buy from companies with web sites that are easy to find (search engine friendly), easy to navigate (professionally designed), have information-rich content, enable them to proceed at their own speed and respect their privacy. The Marketing Consultants at Covenant Designs help clients with complex solution-centric offerings and long selling cycles develop a web presence that supports their selling process.

How do I get more leads?
The Internet is the best medium for effectively measuring marketing ROI. Performance Marketing is about implementing a selling process into your Internet presence that can track and measure a marketing campaign success. The end result is web leads that are of higher quality to a sales team. Covenant Designs will work with both your sales and marketing teams, and even customers or partners to develop a strategy that sells your specific value proposition.

3 Steps to Leverage Your Internet Presence for more Leads:

Think of your web site as selling tool.

From company background to your offering descriptions, does it instill confidence that spending time at your site is worth it. Take a critical review within members of your company and even interested outsiders as to your message. Does it lead from the 30-second introduction to in-depth materials? Develop compelling content is necessary first

What makes up a qualified web lead?

Is it something simple like a contact request form, or don’t you want something a bit more qualified. If you provide in-depth information at your site wouldn't a better lead be someone who has reviewed it? Take a classic example of how you follow-up a normal lead and document the information communicated in each step. Next, ask the question can these information points be transferred to the web.

Involve everyone – well almost!

People are shopping for products and information alike via the Web. This is the age of the educated consumer, so prepare for it. Interview your customers, partners and trusted sources regarding how they make a buying decision for your products or services. Track and monitor the web traffic and tune the web copy according to the most effective messages.