Covenant Design's Guide To:
Leveraging the Internet to
Shorten the Sales Cycle
Leverage Your Web Site for Maximum Cash Flow.

I. Marketing Makes The Difference
Marketing is about the image you project, the products and services you offer, and how you deliver those products and services. Marketing is about setting a price as a measure of value and finding a competitive advantage. Marketing is about checking customer satisfaction and making sure that you deal with any dissatisfaction. Marketing is about paying attention to changing conditions and reacting in ways that improve your business and service in response to those changing conditions. More precisely, marketing is making sure that all company policies and activities are aimed at satisfying customer needs while the most profitable, rather than maximum, sales.

II. Focus Your Marketing Message for Conversion
Focusing on conversion is your first way to leverage the internet to shorten your sales cycle. Internet Marketing enables iterative deployment and adjustment of market targets and messages to optimize sales conversions, an important process step in defining an effective strategy. A conversion for B2Cs typically means e-commerce sales.

Conversion for B2B, where products are not sold directly on the web site, is an exchange of contact information for something of value to them in return i.e. white paper, webcast registration, or some other promotional offer. This conversion supports and accelerates the sales cycle in order to generate more qualified leads to maximize the efficiency of your direct sales force.

Does your Internet Marketing strategy address the basic question how your Internet Presence will convert a browser to a buyer--a surfer into a customer? Ever successful business needs to understand how a focused message is tested, tracked and measured to develop a winning strategy.

III. Plan an Internet Marketing Strategy
Let us work with you to create an effective Internet Marketing strategy for converting the browser to buyer. A superior strategy begins with excellent planning. Covenant Design’s Velocity Methodology is applied in projects with a balance of formal process and quick results techniques. In this material, we use a step-by-step example for developing a marketing campaign using our successful Covenant Designs Velocity Methodology.

IV. Target those who are ALREADY interested
Put your web site to the top of the list when potential customers search for your products and services key words in their web browser. Ask about our web site promotion packages for maximum exposure.

> learn more: contact Covenant Designs at 214-703-0360.