Web Site Design Stickiness
Can your web site pass the 30-Second Test?

The fact is that most visitors to your home page will click away within 30 seconds -- they surf away just as quickly as they surfed in. "Web Stickiness" is the industry term for your site's ability to prevent that quick click-away to someone else's site.

Unless your site is designed to captivate uses with quick and clear incentives to use your products or services, your site will not hold potential customer's attention long enough to "convert" and close a sale. Visitors often click away within 30 seconds UNLESS your home page:

• Targets their immediate need
• Gets to the bottom line within a couple sentences
• Communicates the Value and Benefits of your product/service in an easy-to-see fashion
• Is designed professionally to convey a sense of expertise that engenders their trust

This is where our marketing-savvy web design comes into play. Covenant Designs brings to bear, not only clean, search-engine-friendly HTML, we also know just how to design your web site to achieve web stickiness -- in other words, how to beat the 30-second test and keep potential customers engaged to convert to loyal buyers and clients.

We can distill your message and fill it with impact to not only grab, but also hold a potential customer's interest -- so your site can facilitate more sales.

Here are 4 free tips for improving web site stickiness:

• Never crowd too much information on any one web page. Instead organize, condense, and present it logically and intuitively.
• Communicate your service in a way that can immediately hit their hot button. Summarize it, and let them drill down to more details if interested.
• Don't bog the viewer down with a complex introduction or fancy Flash animation -- get right to the point.
• Design the site in pure HTML with no obscure plug-ins needed to view.

This Design Facilitates Sales!	This Design Does Not.
Click on the thumbnails to link to the actual web site

For more details on intelligent web site design for optimum results, or an analysis or upgrade of your web site, contact us at creative@covenantdesigns.com
or call 214-703-0360.

Copyright © 2000-2008 by Covenant Designs Marketing Communications