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How To Keep From Wasting Your
Money On Advertising.
Wise Marketing for Maximum Results

At Covenant Designs, we deal with this very matter day in and day out. Our results-driven approach to integrated marketing communications depends on wise tactical marketing moves. Here are five pieces of strategic advise:

1. Buy a gun before the war starts
The most deadly mistakes companies make is to wait until the battle is well underway before they start arming themselves. In an attempt to "save money", they spend none and then are forced to overspend to catch up later (if they can). A little money spent early on wise advertising and marketing strategies can save them from what could later become a major war with a competitor over market share. The longer they wait, farther behind they get.

But don't be discouraged, if you have already waited too long to get started, take comfort in this - it is not vigor or brute strength, but wise strategy , that makes you compete successfully in today's markets.

2. Start small and test
A frugal method is to start small (a brochure maybe, a direct mail piece here, a web marketing campaign there) and learn what works for you and your target market. Then, when the road to success is clear, more costly strategies can be implemented (and the rewards commensurately increased).

3. Remember who the boss is
Your customer is the boss — not you. To increase the effectiveness of your advertising and marketing spending, be sure you are looking at the communication pieces that comprise your business growth strategy from the point of view of your target audience, not yourself. Speak their language, not yours, and your message will be heard.

4. Find someone trustworthy who has done it before
Chances are, someone has done it before. When it comes to advertising, get an experienced guide. Over the decade, we've helped dozens of clients generate many dollars in revenue for their businesses. Chances are, we've seen the issues you are facing before.

5. Persevere
So that direct mail piece you did five years ago with your brother-in-law didn't work for you and you haven't tried much since? We understand (we have brothers-in-law too). But don't give up. The only way that money was truly wasted is if you didn't learn from it.

Let us help identify the breakdown and transform it into a breakthrough. Was the message wrong? Did you have the right audience targeted? Was your list on target? Did your direct mail integrate with a web site offer? Did you differentiate your product successfully from your competition? Did the sales department track your results accurately?

While you are calling us, check out our free direct mail postcard success tips as well as our key ingredients for web site success page. Better yet, see our Top 4 Ways To Unstick Your Marketing report.

Sometimes platitudes are useful. Here are two: "If you quit you are guaranteed to lose" and "You can't win if you don't race."

At Covenant Designs, we race to win. We specialize in gearing companies for massive results. What is the number one reason to hire an integrated marketing communications firm? We know how to tell the truth well, in such a way as to persuade.

Cause your customers to WANT to do business with you:
To learn how effective marketing can benefit your business, call Covenant Designs at 214-703-0360.

> learn more: contact Covenant Designs