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In today's dynamic market, it is time for a change. If you continue to take the same old marketing actions, you will not just end up with the same old results; you will actually end up with less and less results because you are not adapting to your client's changing needs. Covenant Designs offers a wealth of tools in our marketing toolbox to address the goals of business who want to grow their bottom line. You could say, we're here to transform that "less and less" syndrome into "more and more." Call us at 214-703-0360 to take your profits to the next level.
1 • Position Your Web Site: Put your web site up to the top of the list -- where the action is -- when searchers type in works that target your products and services. >more 2 • Use E-Newsletters: Communicate with your clients via e-newsletters to keep them informed of new products and services and keep you in their minds. The production costs are low and the returns are high! Send 3 to 5 paragraphs featuring 3 items. Link each item to the full story on your site. Include 1 special offer per newsletter if possible. Email newsletters present the enormous opportunity of being able to deliver your message on a regular basis at a very low cost to people who have demonstrated an interest in your product. The big challenge in distributing an email newsletter is generating content that will motivate prospects to open, read, and respond to your newsletter. For that you need professional marketing services such as Covenant Designs provides. Normal Newsletters that simply provide a recap of the latest products and news from the company that issued them will be read only by the most loyal customers. To reach out and influence potential buyers, you need to provide objective information that can help your prospects do a better job. 3 •
Use Direct Mail: Direct mail
puts your message right in the hands of prospects. The hottest way to
boost sales through direct mail today is postcards -- they force you to
distill and refine your message into the short amount a prospect is realistically
likely to read. Put a special offer on each oversized full-color postcard
that directs the customer to your web site to get the full story, see
the detailed features or download the coupon. 4 • Start a "tell-a-friend" campaign: Add a tell-a-friend feature on your web site. Give existing clients referral honorariums as an incentive for passing your name along to businesses they know. Not only is this a proven win-win, a word-of-mouth from a trusted source is worth hundreds of cold calls. 5 • Start a Company Blog: Business blogs form a casual, yet high-impact, way to spotlight your products and services in a format that is easy to share. Done right, it can elevate your image and your web site's rank in the search engines.
> learn more: contact Covenant Designs at 214-703-0360. Copyright © 2000-2009 by Covenant Designs Marketing Communications
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