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Attract New Customers.
Wise Marketing for Maximum Results

A Business Dies Every 2 Hours
It breaks my heart to go shopping sometimes. There's the "Going out of business sale!", or the pride saving "Lost our lease sale!", and the cardboard headstone "Space For Rent". They are all a result of the same problem – not enough customers.

It's great when you can open a business and attract new customers the next day. It's great when a web site guarantees your profitability. But none of those things happen without the right planning. Without a good plan, and the proper execution, businesses die very quickly.

Three Laws to Attract New Customers

1. Let people know you exist - Advertise yourself. Get their attention and interest. If people don't know where you are and what you do, they can't buy from you. More specifically, get visibility in front of your best prospects.
   
2. Don't scare the customer away - Make the customer feel comfortable with your product or service. Provide an environment that they will feel safe in. Make them feel good about spending their money.
   
3. Look the part & Be the part - Businessmen wear suits. Policemen carry guns. You are reading this article because we look the part. We effectively display our ability to attract new customers. You can do the same when you look the part. Our professional graphic design services are all about optimizing your image for enhanced attraction.
   

You be surprised at how many people break these simple rules. Sometimes I go exploring around my city and I find little out of the way businesses that I would have never known about before. They are good businesses with absolutely no exposure. So when I go back a few months later to see them again, they are out of business. It's very sad.

They don't go out of business because they have bad products and services, it's just that no one knew where they were so they never made enough money to stay open. You can't attract new customers when they don't know you exist. You need optimum exposure for success.

I walk by stores all the time that are open, but look very dark inside. That doesn't make me feel like going in there. They have scared me and rule #2 says don't scare the customer. You can't attract new customers when they are scared of you.

If you were going to buy tools, you would expect a guy with a tool belt and a smock to help you out right? After all, he looks like he knows what he's talking about. What if you went to go buy a power saw and a lady in a business suit asked if she could help you? Exactly - it does not fit the image needed. Look the part (be able to do the part) and you can attract new customers without any problems.

Advertise!
Getting your message out costs money. You have to spend money to make money. Sometimes it's good to advertise with direct mail. Sometime it's a waste of money. First you have to know who your customer is. Then you have to tell them what they want to hear. Once that happens you will have attracted a new customer. Deliver what you promised when expected and you are on your way to serious growth.

Advertising online is the one tool that you can use to attract new customers on a small budget. Targeted e-mail campaigns, banner advertising and newsletters can all be highly effective ways to attract new customers. The key however is not in using them (because anyone can do that), but using them correctly.

A marketing firm like Covenant Designs can help you discover what's the best way for you to advertise, so that you can spend as little money as possible.

Give People Reasons to Buy Now
Good advertising techniques are useless nothing without an effective message. An effective message gives people reasons to spend their money with your business. An effective message attracts new customers.

Basic examples like these can be applied to complex and sophisticated markets through the right graphic design, web site design and search engine positioning.

> learn more: contact Covenant Designs